The Loves : Love
The Loves would love to be a post-modern, doubly ironic rethinking of the B-52's. Or a loved-up, touchy-feely girls-can-play-too take on The Coral. Or perhaps a more budget-friendly version of The Polyphonic Spree. Sadly, dealing in retro-chic requires either humour or glamour, and judging by both the music and the covert images, this Cardiff six-piece are pretty short on both.
In the end though, trashing this kind of effort feels uncomfortably like kicking a puppy for sniffing a turd. The '60s were a powerful era, full of lost dreams and alluring half-truths, and every new post rock 'n' roll generation has to rediscover what they mean. To Simon, Liz, James, Pdnosni, Dave and Carin, the whole era must seem like an Aladdin's cave to be relentlessly plundered. But like past '60s appropriators Kula Shaker and Oasis, they’ll learn that in the end, you have to face forwards if you’re going to get anywhere without falling flat on your arse.